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SPRING INTO SUMMER SALE

PROMOTION

Save up to 50% on select footwear and apparel from June 10 - 19.
Cannot be combined with any other offer. Does not apply to previously purchased merchandise.


INSTRUCTIONS

After Closing on June 9

  • Add multicoloured promotional sale disks to shoes according to markdown list below.
  • Ensure all apparel markdowns from late May/early June are complete.
  • Hang "Spring into Summer" signs in the windows designated below:

St. Clair: Both windows on Yonge and the large window on Delisle (3 signs in total).

Bloor: One in large main window.

Bayview: One in large main window.

Oakville: One in large window near Island Ink-Jet and one in the middle window.

Don Mills: One on the far left, one on the far right. Nothing in the middle.

Exchange Tower: One on the far left, one on the far right. Nothing in the middle.

Danforth: One in each window.

Before Opening on June 10

  • Ensure windows are CLEAN. Karin will by affixing vinyl sale signs during the day.
  • Check a handful of styles to make sure markdowns are live at your location.

    ***IF MARKDOWNS ARE NOT LIVE, CALL JAKE IMMEDIATELY (416) 906-6262***

After Closing on June 19

  • Remove "Spring into Summer" signs.
  • Peel away SALE vinyls from windows.
  • Remove multicoloured promotional sale disks.
  • Apparel markdowns will remain, no action required.

Before Opening on June 20

  • Turn on the back-of-house PC.
  • Open Retail Pro and go to Inventory.
  • When prompted, please "Accept Planned Markdowns". Enter "End of Sale" as the reason.

MARKDOWNS

Promotional footwear markdowns will revert back to full price at the end of the sale.


DISPLAY & MARKETING

Radio ads running on 680 News on June 10 & June 19.

PRINT

The Globe and Mail | June 15, Section A2

Window Sign

DIGITAL CREATIVE

Eblast to be sent on June 10 & June 16

Mall / BIA Ads

Spring into summer at New Balance Toronto with up to 50% off select footwear and apparel. Sale ends Saturday, June 19th. Some restrictions apply. See store for details.

Spring into summer at New Balance Toronto with up to 50% off select footwear and apparel. Sale ends Saturday, June 19th. Some restrictions apply. See store for details.


ADDITIONAL NOTES

Will different colours have different markdown increments?

YES. Seasonal colorways will be marked down more than inline colours. In some cases, inline colours will not be marked down at all. All lifestyle packs are marked down by the same increment.

 

How do I explain a markdown variance to customers? 

Most of our products feature core colours that span the life of a shoe (W1080GB6) and seasonal colours that are discontinued midway through the product cycle (W1080PS6). Our promotion offers deeper discounts on seasonal colours.

 

Will different sexes have different markdown increments?

Women and men enjoy the same discounts between identical footwear models. There will be variance in lifestyle packs.

Apparel markdowns will be identical for men and women for shared styles, e.g.) Heathered Tee, Accelerate Tee, Lite Packable Jacket, Windcheater Hybrid Jacket, etc... with the exception of the Trinamic tops. 

 

What about Special Orders?

We will honour the promotional price for out-of-stock items WITH THE EXCEPTION OF LIFESTYLE FOOTWEAR. Additional styles/colours may not be discounted. 

 

What about Kids BOGO? Can I still get Kids BOGO?

Cannot be combined with any other offer. You can choose either the promotional price or the BOGO promotion.

 

Can customers come in for a price adjustment? 

Yes, up to 15 days prior. 

 

What about customers who missed the sale?

Sorry, sign up for our eblast for updates and future promotions.

 


 

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